A tag-cloud is a great way of showing visitors to your blog the main topics of interest that are available. There is also additional information contained in a tag-cloud. Aside from the actual links themselves, which give people an idea of the subjects that your site covers, they can also show how popular the different subjects are. 
Another great thing about tag-clouds is that they can be used to describe the frequency of anything; you can link to articles, blog posts, images, video, or anything else that you have in abundance on your site.
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